Singapore Road Safety Council

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August

Singapore Ride Safe 2017

The Singapore Ride Safe Campaign was held in conjunction with the Singapore Bike Show 2017 at the Singapore Expo Hall 5 from 19 to 20 August 2017. The Traffic Police and the Singapore Road Safety Council collaborated with the organisers to launch the campaign on 19 August 2017. Mr Amrin Amin, Parliamentary Secretary for Home Affairs and Health, was invited as the guest of honour.

The theme of the campaign was “Gear Up, Ride Safe”. It was an extension of last year’s efforts to remind the motorcyclist community about two major aspects of safe riding on the road. “Gear Up” encouraged motorcyclists to wear protective riding gear and apparel such as jackets, covered shoes and gloves, which could minimise injuries in case of accidents. “Ride Safe” encouraged good riding habits such as maintaining safe braking distances, not weaving in and out of traffic, steering clear of blind spots of larger vehicles and using designated rain shelters when it rains.

Local football personalities like Fandi Ahmad, Nazri Nasir, Lionel Lewis, Noh Alam Shah, S. Subramani and Aleksandar Duric were the ambassadors for this year’s outreach. Together with Fandi’s wife, children and a few models, our local soccer heroes catwalked across the stage in stylish motorcyclist safety gear and apparel, much to the delight of the audience, who eagerly took photographs with them.

Mr Amrin also flagged off a convoy of hundreds of motorcycles with riders from all walks of life. Some were nominated by their companies to show support for this campaign. Delivery companies, fast-food outlets and the three driving schools were some of the companies represented at the event. Instructors from the ComfortDelGro Driving Centre also demonstrated safe riding techniques and the proper gear to wear for both riders and pillion riders when riding on the roads.

The Ride Safe Campaign continued to reach out to delivery companies this year, urging them to equip their riders with protective riding gear and apparel, and encourage them to practise good RoadSense. Banners carrying the campaign message were put up on lamp posts and overhead bridges island-wide, to remind all motorcyclists to always ride safely