Singapore Road Safety Council




Singapore Road Safety Month 2017

The Singapore Road Safety Month (SRSM) 2017 was launched at Nex shopping mall’s level 1 atrium on 26 May 2017. The event, which promotes road safety awareness among vulnerable groups of road users, ran from 24 to 28 May 2017. Mr Amrin Amin, Parliamentary Secretary for Home Affairs and Health, was the guest of honour at the launch. The event was organised by the Singapore Road Safety Council (SRSC), in collaboration with the Traffic Police (TP), Land Transport Authority (LTA), People’s Association, Ministry of Education, Info-communications Media Development Authority (IMDA) and the Automobile Association of Singapore. In its fifth year, the SRSM continued to focus on educating and reminding road users, such as motorcyclists and children, about the dos and don’ts when using the roads. Apart from a road safety exhibition mounted by the Council and its partners, the campaign emphasised the importance of developing good RoadSense through various games and virtual reality (VR) trial booths.

TP and SRSC, in partnership with the IMDA, Samsung and Harley Davidson, came up with three VR immersive experiences to help educate young pedestrians, drivers and motorcyclists on road safety – “IM Road Safety Savvy”, “Eyes on the Road” and “Road Sensibility”. The “IM Road Safety Savvy” experience developed by the IMDA uses the VR experience and interactive games to educate children on how to cross the roads safely, by correctly using pedestrian crossings and avoiding crossing in front of or behind large vehicles where drivers may not see them. The use of virtual reality offers a safe and controlled alternative for children to learn road safety measures. The “Road Sensibility” and “Eyes on the Road” VR experiences target motorcyclists and motorists respectively. “Road Sensibility” guides motorcyclists in practising safe riding behaviour, while “Eyes on the Road” gives motorists a first-hand experience of the possible scenarios that could take place if they are distracted while driving on the roads. SRSC hopes that the use of new technology to conduct road safety education can enhance the learning experience for the public and give them a better sense of what could happen in real life, if they are not careful on the roads.