The Singapore Road Safety Council, Traffic Police and STCars (Singapore Press Holdings) have launched the ST Cars’ Anti-Drink Drive Campaign 2012 on 20 November 2012 at Pan Pacific Singapore. Mr S Iswaran, Minister, Prime Minister’s Office and Second Minister for Home Affairs and Trade & Industry, graced the event as Guest-of-Honour.
The event was held in conjunction with SRSC Appreciation Dinner where SRSC took the opportunity to thank its sponsors for their long-standing support and commitment in promoting road safety.
This year’s campaign message remains as “If you don’t drive to drink, you will never drink and drive”. The campaign aims to discourage the public from driving to drinking establishments to prevent them from driving after consuming alcohol. The campaign is timely as it is launched when most are celebrating and partying during the festive season.
The launch of the inaugural STCars’ Anti-Drink Drive Campaign 2012 also marks the formal start of a 5-year partnership with the Singapore Press Holdings, one that bodes well for all road users in our urban city-state.
Shell Traffic Games first started in 1958. It’s main objective was to educate children and youth about road safety and inculcate good road safety behaviour and courtesy among the community. The first Games were held at Kallang Park until 1965 when it made way for the new National Stadium.
In 1981, the Shell Traffic Games were re-introduced with a new home at East Coast. Officially opened on 11 January 1981 by the then Minister for Home Affairs, Mr Chua Sian Chin. The Road Safety Community Park was bigger and brought about a more fun and exciting way of learning road safety.
Shell Companies in Singapore supported this signature event throughout the years and this year, the 32nd Shell Traffic Games was held on 31 August 2012 at Road Safety Community Park. The event, jointly organised by the Singapore Road Safety Council and the Traffic Police was graced by our Guest-of-Honour, Mr Hawazi Daipi Senior Parliamentary Secretary, Ministry of Education & Ministry of Manpower.
Other than the 5 participating schools vying for the top spot with their team of senior citizens, about 500 pre-schoolers were also invited to the event for the first time. Road safety training were conducted for the pre-schoolers by instructors from Bukit Batok Driving Centre Ltd and the Safe Cycling Task Force, so that the children will get to learn about safe driving and cycling in a controlled environment. The children also got to walk through the Road Safety Community Park with their teachers/parent-volunteers to learn about road safety as a pedestrian.
The campaign, fully sponsored by BBDC was being organized for the 5th year and it aims to propagate road safety messages to motorcyclists. Mr S Iswaran, Minister in Prime Minister’s Office, Second Minister for Home Affairs and Second Minister for Trade and Industry, graced the event as the Guest-of-Honour.
This year, the event kicked-off with a safety talk focusing on “Risks Surrounding Rider”. The objective of the talk was to increase riders’ awareness of their limited abilities as a rider, which results has shown that it is one of the greatest risks a rider has often neglected.
The Anti-Drink Drive Campaign 2011 was launched on 27 December 2011 at Movida, St James Power Station. The event was graced by Mr Masagos Zulkifli, Minister of State for Home Affairs and Foreign Affairs. It was hosted by Chua En Lai and Alaric Tay, hosts of the popular comedy programme, “The Noose”.
The campaign tagline “Don’t Drive to Drink. And You’ll Never Drink and Drive”, aims to remind motorists not to drink and drive by not driving to drinking establishments. The campaign message which also outlines the consequences of drink-driving will be disseminated through various outreach initiatives and media channels. Road safety officers also conducted “operations” to place parking ticket lookalike reminders on windscreens of cars parked near drinking establishments.
Upcoming events in 2012:
32nd Annual Shell Traffic Games
Anti-Drink Drive Campaign 2012
Ride Safe Campaign 2012
Road Courtesy Campaign 2012
The Safe Roads Singapore Campaign Gala Dinner was held at Resorts World Convention Centre, Sentosa, on 01 December 2011 (Thursday). Mr Teo Chee Hean, Deputy Prime Minister, Coordinating Minister for National Security, Minister for Home Affairs, and Patron of the Singapore Road Safety Council (SRSC) graced the event as the Guest-of-Honour.
The Gala Dinner was a culmination of this year’s Safe Roads Singapore Campaign, which also aims to raise funds for the SRSC and the Community Chest. Funds raised will be used for SRSC road safety programmes and operations, as well as social service programmes under the care of Community Chest. About $900,000 was raised from the Safe Roads Singapore Campaign and the Gala Dinner.
Together with Mr Bernard Tay, Chairman of the SRSC; Mr Choi Shing Kwok, Permanent Secretary, Ministry of Transport; and AC Cheang Keng Keong, Commander of Traffic Police; the SRSC’s new online donation function was launched by DPM Teo Chee Hean during the event. Click here to see DPM Teo’s remarks made at the Gala Dinner.
Haji Khalid Bin Haji Mustafa, the Director of Land Transport from the Ministry of Communications, Brunei Darussalam, visited the SRSC on 13 October. AP Gopinath Menon, Vice-Chairman SRSC; Mr Poh Kay Ping, SRSC Member; and Mr Lee Chee Chiew, Executive Director SRSC, met the delegation to introduce the setup of the SRSC.
The Automobile Association of Singapore held a dialogues session with its members at Suntec City on 13 July 2011. AP Gopinath Menon, Vice-Chairman SRSC, attended the session as a guest speaker. He was also on the panel during the dialogue session.
The 31st Annual Shell Traffic Games and Launch of Road Courtesy Campaign 2011 was held at the Road Safety Community Park on 23 September 2011. The event drew a crowd of about 1,000 children teachers and guests.
Mr S Iswaran, Minister, Prime Minister’s Office and Second Minister for Home Affairs & Trade and Industry graced the event as the Guest-of-Honour. Ms Michelle Yeoh who is the UN Global Road Safety Ambassador also attended this event as the Special Guest to support and promote road safety in Singapore.
The Shell Traffic Games, which was first implemented more than 50 years ago, is fully sponsored by Shell Eastern Petroleum. The aim of the programme is to educate children on the importance of road safety, through a fun and interactive learning environment within a stimulated road safety park.
The Road Courtesy Campaign was also launched at the same event. The campaign aims to promote courteous driving among all motorists, as well as to urge them to exercise tolerance and patience while using the roads. The SRSC and TP will be collaborating with the Singapore Kindness Movement on this campaign. For the first time, “Mr Zebra”, mascot of the Safe Roads Singapore Campaign will meet “Singa”, the mascot of the Singapore Kindness Movement.