The Singapore Road Safety Council (SRSC) and the Traffic Police (TP) launched Singapore Ride Safe 2012 on Saturday, 28 July 2012 at ITE College West. The event is organised in partnership with the three driving centres, namely Bukit Batok Driving Centre, Comfort Driving Centre and Singapore Safety Driving Centre.
Mr Masagos Zulkifli Bin Masagos Mohamad, Minister of State, Ministry of Home Affairs & Ministry of Foreign Affairs, graced the event as the Guest-of-Honour to launch the campaign.
Singapore Ride Safe 2012 aims to engage and educate motorcyclists and motorcycling enthusiasts on the importance of safe riding. It is a joint collaboration that brings all three driving centres together for the first time to disseminate road safety messages targeted at motorcyclists.
The Ride Safe annual series began five years ago, starting out as the Bukit Batok Driving Centre (BBDC) Ride Safe Campaign in 2007. This year, the two other driving centres have come on board to reach out to even more of the motorcycling community with the objective of inculcating safe riding consciousness, habits and behaviours. The campaign aims to increase the road safety awareness of motorcyclists and to thereby reduce the incidence of motorcycle accidents, and more importantly, to minimise the extent of serious injuries and fatalities suffered by motorcyclists in accidents.
The Singapore Road Safety Council and Traffic Police launched the Road Courtesy Campaign 2012 at HDB Hub on Saturday, 30 June 2012. This year’s campaign was organised in partnership with DirectAsia.com and Shell Companies in Singapore. Mr Cedric Foo, Member of Parliament for Pioneer Constituency and Chairman for Government Parliamentary Committee (Transport), graced the event as the Guest-of-Honour to launch the campaign as well as to flag-off a convoy of taxis carrying this year’s road courtesy messages.
The Road Courtesy Campaign seeks to remind all road users to show greater consideration and courteous behaviour, to exercise more tolerance and practise more patience on the roads. Road courtesy is inextricably linked to road safety. It is important that patience, good etiquette, tolerance and mutual respect must always prevail among the various road users, as we share the same public roads. For a strong road safety culture, road courtesy must be the hallmark of all road users: motorists, heavy vehicle drivers, motorcyclists, pedal cyclists and pedestrians.
This year’s campaign centres around five key words. The words are: ‘Space’, ‘Respect’, ‘Patience’, ‘Foresight’, and ‘Considerate’. On their own and collectively, they call out to road users to change their behaviour and attitude on the roads for the better, and remind everyone – whether a motorist, heavy vehicle driver, motorcyclist, pedal cyclist or pedestrian – that patience, good etiquette, tolerance and mutual respect are key to safe and conflict-free use of the roads.
The campaign messages will be disseminated to the public through a various media platforms as well as through the distribution of a set of five creatively designed car decals carrying the campaign messages. The decals can be collected at Shell petrol stations island-wide.
The Singapore Road Safety Council will work with Traffic Police to continue with the annual “Spot-the-Courteous-Motorist” programme for the three-month campaign ending 30 September 2012. Courteous drivers and riders who are spotted will be rewarded with a gift and certificate. DirectAsia.com will also organise an online activity called “What’s your Road Rant?”. To participate and stand a chance to win Shell petrol vouchers, please visit www.facebook.com/sgroads.