STCars Anti-Drink Drive Campaign 2014
Singapore Road Safety Council, Traffic Police and STCars launched the STCars Anti-Drink Drive (ADD) Campaign 2014 on 11 December 2014 at Bang Bang, Pan Pacific Hotel. Associate Professor Mr Muhammad Faishal Ibrahim, Parliamentary Secretary, Ministry of Health and Ministry of Transport graced the event as the Guest-of-Honour (GOH). The ADD campaign serves to remind the motoring community of the dangers and traffic consequences of drink driving. In addition, this year’s event also draws greater attention towards the roles that family members and friends can play towards eschewing drink driving behaviour.
This year’s campaign message continues to be “Don’t drive to drink. And you’ll never drink and drive”. This has been the campaign’s tagline since 2009 and is aimed at reminding motorists to exercise personal responsibility during this festive season.
Whilst Traffic Police will continue with its tough enforcement stance against drink driving, the ADD campaign aims to discourage the public from driving if they are consuming alcohol at festive parties. More importantly, the campaign also highlights how the community as a whole can help to make our roads safer by disavowing unsafe road behaviour such as drink driving.
The highlights for the event are:
- 1. Launch of new creative posters with slogans which highlight the campaign tagline;
- 2. Flag-Off of taxis decked out with the campaign designs;
- 3. Theme for the campaign – “Let the Party Go On”;
- 4. Tour of static display;
- 5. Presentation of tokens of appreciation to campaign sponsors.
Drink driving is a very serious offence and the penalties are severe. Drink drivers, on conviction, will be disqualified from driving for at least 12 months, which would, in effect, invalidate their driving licences. These motorists will have to undergo the theory and practical tests all over again in order to obtain their driving licences before they will be allowed on the roads. First-time offenders can be fined between $1,000 and $5,000, or jailed up to 6 months, while repeat offenders may be punished with a maximum fine of $30,000 and a mandatory jail term of up to 3 years. They may also receive up to six strokes of the cane should death or serious injury occur.
The prescribed legal limit is a blood alcohol content of 80mg per 100ml of blood, or breath alcohol content of 35μg per 100ml of breath. However, even if the alcohol content in drivers’ blood or breath do not exceed the legal limit, the drivers can still be charged for drink driving if they are found to be unable to control their vehicle properly.
If every one of us were to take heed of the campaign tagline of “Don’t drive to drink. And you will never drink and drive”, there would be no drink driving related accidents on our roads nor any innocent lives lost to drink-driving accidents. All of us can make a significant difference to the drink driving situation here in Singapore. As a motorist, we should always remind ourselves not to drive after drinking any amount of alcohol. Drivers bear the responsibility of keeping their passengers safe. As a family member or a friend, we can do more to stop drink driving behaviour by first refusing to accept any lifts from a driver who has drunk alcohol, and to stop any of our loved ones from driving after drinking.
Lives are never meant to be lost to an accident, definitely not one caused by drink driving. Every Life Matters. Together, we can have safer roads.
DirectAsia.com Safer Roads Campaign 2014
The Traffic Police Department (TP) and the Singapore Road Safety Council (SRSC) launched the DirectAsia.com Safer Roads Campaign 2014 29 October 2014 at the F1 track near Singapore Flyer. This is the second year that DirectAsia.com is the title sponsor for the campaign and the campaign objective remains aligned with the “Safer Roads Singapore” action plan – to foster a culture of safe and courteous road use in Singapore.
The tagline for this year’s campaign is “Drive to Zero Accidents”, which reminds all road users not to compromise road safety and to adopt a conscientious and safe mindset when using the roads. Ms Low Yen Ling, Parliamentary Secretary, Ministry of Social and Family Development & Ministry of Culture, Community and Youth and Mayor, South West District graced the event as the Guest-of-Honour (GOH). The flag-off launch ceremony was held at the F1 track near the Singapore Flyer which was lit up.
150 conscientious motorists were commended for their exemplary road use behavior during the 2014 Conscientious Motorist Award Presentation, where the GOH presented them with petrol and insurance vouchers sponsored by DirectAsia.com. Since the launch of “Spot the Conscientious Motorists” programme in October 2013, TP have identified 303 conscientious motorists, who signal early or graciously give way. With this programme, TP and SRSC hope to inspire more conscientious motorists who are role models and road safety ambassadors to other road users.
Road Safety Concert for the Golden Age
The Traffic Police (TP) and the Singapore Road Safety Council organised a Road Safety Concert for the Golden Age to reach out to the elderly pedestrians. About 1,000 senior citizens were invited to attend the concert at the Kreta Ayer People’s Theatre on 12 October 2014. Ms Denise Phua, Mayor, Central Singapore District graced the event as the Guest-of-Honour.
This road safety concert was first launched in 19 May 2013 during the Senior Citizens Outreach of the Singapore Road Safety Month 2013. The performances saw the infusion of road safety messages, specially designed for senior citizens, in songs and skits performed in different languages by local television and radio artistes namely Marcus Chin, Yati and Poobalan. Through such entertainment, senior citizens can take home the messages and lessons on how to be safe pedestrians on the roads.
SRSC Fundraising Charity Golf 2014
The SRSC Fundraising Charity Golf was held on Friday, 3 October 2014 at the Raffles Country Club. Mr S Iswaran, Minister, Prime Minister’s Office and Second Minister for Home Affairs and Second Minister for Trade and Industry graced the event as the Guest-of-Honour.
The objective of this event was to raise funds for organising future road safety programmes and events in Singapore. About $115,000 was raised from the Charity Golf event with the support from SRSC’s corporate partners and sponsors.
34th Shell Traffic Games Finals
The 34th Shell Traffic Games Finals was held on Friday, 29 August 2014 at the Road Safety Community Park. Mr Lim Biow Chuan, Member of Parliament for Mountbatten Constituency and Chairman for GPC (Education) graced the event as the Guest-of-Honour.
The objective of this event is to generate greater road safety awareness to the pre-schoolers, school children and elderly participants. The importance of road safety will be reinforced to the participants involved in the Shell Traffic Games.
The Shell Companies in Singapore was the main sponsor for the event. Through the years since 1958, Shell Companies in Singapore have been actively partnering Traffic Police and Singapore Road Safety Council in promoting road safety among the younger generation.
This year, fifteen primary schools have participated in the preliminary rounds of the games from 18 July 2014 to 24 July 2014. Only eight schools went into the finals on 21 August 2014 to compete for the Shell Challenge Trophy and other prizes. Tao Nan School is the champion for this year’s Shell Traffic Games.
Singapore Ride Safe 2014
The Traffic Police (TP) and the Singapore Road Safety Council launched the Singapore Ride Safe 2014 on Saturday, 21 June 2014 at Republic Polytechnic. Associate Professor Muhammad Faishal Ibrahim, Parliamentary Secretary, Ministry of Health and Ministry of Transport graced the event as Guest-of-Honour.
The objective of this campaign is to educate motorcyclists and their pillion riders on the importance of safe riding. The campaign is into its eighth year and about 600 motorcyclists and their partners attended this year’s event. The focus for the event was to equipped motorcyclists with safe riding habits so that they will adopt the right mindset and be safe when they ride on the roads.
There were sharing of practical advice on riding-related matters, relevant road regulations, case studies on accidents involving motorcyclists and sharing of perceptions of other motorists on motorcyclists.
The event also saw the creation of a photo collage with the submission of photos of the motorcyclist participants and their loved ones. This photo collage will be used as a roaming exhibition in road safety talks to remind all motorcyclists to practise safe riding tips conscientiously.
Launch of Singapore Road Safety Month (SRSM) 2014 – Children’s Road Safety Programme
As part of the Safer Roads Singapore action plan, the Singapore Road Safety Council and the Traffic Police launched the Singapore Road Safety Month (SRSM) 2014 at the Shangri-La Hotel on Saturday, 26 April 2014. The SRSM is in its second year and this year’s road safety activities seek to reach out to three road user groups namely, the heavy vehicle drivers, school children and cyclists. Mr S Iswaran, Minister in Prime Minister’s Office, Second Minister for Home Affairs and Second Minister for Trade and Industry was the Guest-of-Honour for this event. Mr Jean Todt, President Fédération Internationale de l’Automobile and Ms Michelle Yeoh, Global Road Safety Ambassador also attended the event.
The event included the launch of a heavy vehicle safety video, a road safety exhibition and a programme targeted at enhancing children’s road safety.
Outreach to Heavy Vehicle Drivers and School Children
The focus for the event will be on educating heavy vehicle drivers and school children so that they will play their part in road safety and adopt the right safety mindsets as they use the roads.
Launch of Heavy Vehicle Video
Volvo Trucks Singapore, together with Traffic Police and Singapore Road Safety Council has produced an educational video specifically targeted at heavy vehicle drivers. This video will highlight several safe driving habits such as wearing seat belts, checking blind spots and keeping to the vehicle/road speed limits, which will keep heavy vehicle drivers and other road users safe on the roads.
“Safety at Eye Level’’ Children’s Road Safety Programme
A new children road safety programme “Safety at Eye Level”, organised in partnership with Volvo Trucks Singapore will be introduced in 160 primary schools. Through this course, students will gain hands-on knowledge on road safety and learn about the dangers of standing in the blind spots of heavy vehicles and jaywalking as well as the importance of using the kerb drill and making eye contact with motorists when crossing the roads.